Breathing New Life into the American Dining Market
IBP2024.Breathing New Life into the American Dining Market
1.Anaheim, California
Zabon Ramen & Sushi
Anaheim, California — The popular Japanese sushi and ramen brand Zabon Ramen & Sushi, originating from Kagoshima Prefecture, has successfully entered the U.S. market. Within just a few months of opening, they achieved monthly sales of 60 million yen, thanks in large part to extensive support from project management experts. Through our service, Global Taste Venture, Zabon implemented strategic expansion tailored to local needs, leading to their success.
2. Diverse Menu
Efficient Operational System
Zabon's store features a hand-rolled sushi counter as part of its food court, offering customers a variety of options. This style, which allows guests to enjoy both ramen and sushi in one visit, contributes to an increased repeat customer rate. Additionally, the restaurant operates efficiently with a basic two-person team, resulting in reduced labor costs and smoother service.
Zabon’s popular menu items include ramen priced at $14.50 and sushi starting at $10.95, which are well-received for their cost performance. This price range has helped attract a broad customer base.
From the moment of its opening, Zabon implemented aggressive marketing strategies utilizing social media and local events. Collaborations with influential influencers and promotional activities successfully enhanced brand recognition in a short period. Additionally, receiving high ratings on Google review sites has contributed to acquiring repeat customers.
Zabon has granted area usage rights for its trademarks to owners in regions where it has already expanded, including the U.S. and China (including Hong Kong). This allows them to enter into sub-franchise agreements with local companies that hold area rights, facilitating flexible and effective store expansions. As a result, Zabon adapts to local markets and aims for further growth.
3. Breathing New Life into the American Dining Market
Through market research, Zabon gained a deep understanding of consumer preferences in the U.S. dining market. Based on these insights, they expanded their menu to include not only traditional Japanese ramen and sushi but also vegan ramen, hand-rolled sushi, and creative dishes tailored for the American palate, attracting a wide range of customers.
In particular, the vegan ramen responds to the growing health consciousness among consumers and has garnered support from health-focused individuals. Additionally, Zabon offers a rich selection of side dishes, including tempura, gyoza, and various small plates that can be enjoyed as appetizers. This variety allows customers to experience a diverse range of Japanese cuisine in a single visit.
From the moment it opened, Zabon implemented aggressive marketing strategies utilizing social media and local events. By leveraging platforms like Instagram and Facebook, they shared vibrant and appetizing photos and videos of their dishes, visually capturing consumer interest. Additionally, collaborations with influential influencers and promotional activities successfully increased brand awareness in a short period. Influencers with large followings showcased Zabon’s cuisine, effectively attracting new customers.
Zabon also actively participated in local events, setting up tasting booths to establish direct customer connections. These activities not only strengthened ties with the local community but also enhanced the brand's credibility. Furthermore, receiving high ratings on Google review sites has contributed to acquiring repeat customers. Positive feedback from customers brings in new clientele, accelerating the store's growth.
Strategic menu development and marketing efforts have combined to help Zabon establish a solid position in the U.S. market, generating excitement for future expansions.
